Magneti Marelli to become new sponsor of WRC

Magneti Marelli, the Italian company which designs and produces hi-tech systems and components for the automotive sector, was today named as Official Automotive Telemetry sponsor of the FIA World Rally Championship (WRC). The agreement with International Sportsworld Communicators (ISC) lasts until 2010.

The partnership will enhance the safety tracking system developed by ISC for the FIA, and radically enrich the telemetry experience for the WRC community, including fans following the sport on television and on, the sport’s official website.

Supporting the sporting, media and safety technology requirements of WRC creates unique challenges for the delivery of the Championship. Magneti Marelli’s experience in developing hi-tech yet reliable solutions for use in cars which endure high levels of vibration, G-forces and extreme temperatures makes them the perfect partner for the sport.

Eugenio Razelli, President and CEO of Magneti Marelli, commented: “The partnership between Magneti Marelli and WRC represents a natural union, considering our role as supplier of cutting-edge technologies for the automotive world, with a consolidated experience in motorsports and rallies. In addition, WRC is the ideal outlet for our telemetry, sophisticated navigation and safety systems: their employment under extreme conditions during the rallies will allow us to further develop and refine our systems, and to strengthen our solutions for all car drivers, bringing to them a bit of motorsports emotion as well”.

Neil Duncanson, Chairman of ISC, added: “We are delighted to welcome Magneti Marelli to our family of partners and we are looking forward to developing exciting new technologies together for the benefit of the Championship.”

About Magneti Marelli
Magneti Marelli, a company belonging to the Fiat Group, designs, produces and markets advanced systems and components for motor vehicles. With its 46 production facilities (56 production units), nine R&D centres and 27 application centres in 16 countries, 28,000 employees and a turnover of five billion Euros in 2007, the group supplies all the leading carmakers in Europe, North and South America and the Far East. The business areas include: Powertrain – Suspensions and Shock absorber systems - Lighting – Electronic systems – Exhaust systems– Aftermarket Parts & Services - Motorsport.

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